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☆ YouTube superstar MrBeast is breaking up with his talent manager
▼ + stars: | 2024-05-06 | by ( Marta Biino | Amanda Perelli | ) www.businessinsider.com time to read: +3 min

MrBeast is hitting the brakes on his relationship with his talent-management company, Semafor reported. Talent firm Night Media has been working with the superstar YouTuber for six years. Two sources told Semafor that Night would "no longer be his primary talent management agency." AdvertisementSuperstar YouTuber MrBeast and his talent-management company, Night Media, are growing apart, according to a new report from Semafor. At the same time, MrBeast's empire has continued to expand: the YouTuber told Time earlier this year he makes between $600 and $700 million in revenue a year.

Persons: Semafor, YouTuber, —, YouTuber MrBeast, Jimmy Donaldson, Donaldson, Reed Duchscher, Reed, Duchscher, Safiya Nygaard, It's, Kai Cenat, He's, Burger, Beast, Preston Arsement, Charli D'Amelio Organizations: Media, Service, Night Media, Bloomberg, Beast Investments, Amazon Prime Locations: Semafor, Texas, Feastables

☆ History is repeating itself as MrBeast and T-series battle for YouTube's top spot
▼ + stars: | 2024-04-24 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

MrBeast is set to surpass T-Series as YouTube's top channel. Kjellberg was in the midst of a battle for YouTube's number one spot because another channel — the Indian music label T-Series — was closing in. Now, for MrBeast, history is repeating itself, except this time, he is the one closing in on YouTube's biggest channel, T-Series, And it looks like he's soon going to win the top spot. Amid an expected mass exodus from the platform, a win for independent creators could have a positive ripple effect. "This breakthrough will show independent creators that they can be more successful than large corporations," she said.

Persons: —, MrBeast, YouTuber Felix Kjellberg, Kjellberg, he's, Donaldson, Jimmy Donaldson, He's, Gabe Gordon, Donaldson wasn't, Gordon, Donaldson hasn't, Moon, Katya Varbanova, Varbanova Organizations: Service, YouTube, YouTube's, Kjellberg, Reach Agency Locations: Burger

☆ The rapid rise and fall of ghost kitchens
▼ + stars: | 2024-04-14 | by ( Kenneth Niemeyer | ) www.businessinsider.com time to read: +4 min

Ghost kitchens are restaurants with no storefront and no seating that customers never see and which only do delivery. Several influencers and celebrities have used ghost kitchens to produce their own lines of food, like YouTuber Jimmy Donaldson, known online as Mr. AdvertisementAnd as quality issues and late delivery times worsen, some ghost kitchens are starting to see legal challenges. Cracker Barrel also opened its own virtual restaurant using CloudKitchens, another ghost kitchen group, according to Restaurant Business. The company owns three virtual brands, Banda Burrito, The Meltdown, and Burger Den.

Persons: —, Jimmy Donaldson, Burger, Noah Schnapp, It's, TenderFix, Brinker, Kevin Hochman, Donaldson, MrBeast, Travis Kalanick, Kelli Valade Organizations: Service, Business, The New York Times, Kroger, Times, Restaurant Business, Banda, Denny's

☆ MrBeast says he sleeps in an office-bedroom so he can be closer to work — take a look
▼ + stars: | 2024-03-23 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Howie Mandel Does Stuff"Sometimes when my girlfriend's in town, I'll go to a house. Howie Mandel Does Stuff"If you want to make everyone happy, don't be a leader. It's unclear if Donaldson may have taken inspiration from Musk in his decision to sleep at the office.

Persons: MrBeast, —, Jimmy Donaldson, Donaldson, Howie Mandel, wouldn't, He's, Tom Brady, Justin Timberlake, Steve Jobs, it's, Jobs, Nick Saban, Elon Musk, Musk Organizations: Service, Records, Apple Locations: Los Angeles, Alabama, San Francisco

☆ MrBeast's Coming to Prime Video With $5M Prize. Here's What to Expect.
▼ + stars: | 2024-03-19 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +2 min

MrBeast is bringing his "Beast Games" YouTube show to Amazon Prime Video. Amazon said the show will have 1,000 contestants competing for a $5 million prize. The company says it's the "biggest single prize" on TV and streaming. AdvertisementYouTube star MrBeast is launching a competition show on Amazon Prime Video in which 1,000 contestants will compete for a $5 million prize. It said the $5 million would be the "biggest single prize in the history of television and streaming."

Persons: —, Jimmy Donaldson, Colin, Samir, Donaldson, X, Donaldson didn't Organizations: Amazon Prime, Service, Amazon, YouTube, Business

☆ Even MrBeast doesn't think everyone is cut out to be a content creator
▼ + stars: | 2024-03-18 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

MrBeast said it's not smart to drop out of school or quit a job to create content full-time. AdvertisementMrBeast doesn't think just anyone has what it takes to be a content creator. AdvertisementSophie Bishop, an associate professor at the media and communications school at Britain's University of Leeds, told BI that content creators must also contend with having no employment benefits like holiday pay or maternity leave. For example, while it's a perfectly good strategy to be influenced by Donaldson, there will never be another creator who is the same as MrBeast. AdvertisementInstead, she tells people what not to do and seeks to be honest about "the things we think are tacky, overpriced, and boring."

Persons: MrBeast, he's, —, Jimmy Donaldson, Donaldson, He's, Katya Varbanova, Varbanova, it's, isn't, Burger, Sophie Bishop, Bishop, Jessica Dante, Dante Organizations: Service, YouTube, Britain's University of Leeds, Love Locations: London

☆ YouTuber MrBeast teams up with Amazon's MGM Studios for 'biggest reality competition series ever'
▼ + stars: | 2024-03-18 | by ( Zach Vallese | ) www.cnbc.com time to read: +2 min

Jimmy Donaldson, also known as MrBeast on the internet, on Monday announced a new reality competition show in collaboration with Amazon MGM Studios, aiming to further blur the lines between YouTube and traditional television. The new series, "Beast Games," is billed as "the biggest reality competition series ever" and will feature 1,000 contestants competing for a $5 million cash prize. "It's like our normal videos, but just 20 times better," Donaldson said on the podcast. "This will probably be six plus hours of content, where my normal videos are 20 minutes long. The character building, the storytelling, will be out of this world compared to our normal videos."

Persons: Jimmy Donaldson, Donaldson, TikTok, Colin, Samir, D'Amelio Organizations: Monday, Amazon MGM Studios, YouTube, Lamborghini, Puck, Amazon Prime, Netflix, Hulu Locations: U.S

☆ Popular YouTuber MrBeast strikes Amazon deal for competition reality show
▼ + stars: | 2024-03-18 | by ( Eva Rothenberg | ) edition.cnn.com time to read: +3 min

New York CNN —MrBeast, the popular video creator known for big philanthropic gestures and extreme stunts, is making the leap from YouTube to Amazon Prime with a new reality competition show, Amazon announced Monday in a news release. The show, which was released in November, featured 456 participants vying for a cash prize of $4.56 million. MrBeast is one of the most popular YouTube channels on the platform, with 245 million subscribers. In recent years, each of his videos easily surpasses 100 million views, and at times has pushed half a billion. In November 2020, he opened his first burger restaurant, MrBeast Burger, near his hometown of Greenville, North Carolina.

Persons: New York CNN — MrBeast, Jimmy Donaldson, Colin, Samir, Donaldson, MrBeast, ” Jennifer Salke, Jimmy, ”, “, Burger Organizations: New, New York CNN, YouTube, Amazon Prime, Amazon, Netflix, Amazon MGM Studios, Beast Games, Time Magazine Locations: New York, Greenville , North Carolina

☆ MrBeast has grown up. He thinks his YouTube videos should too.
▼ + stars: | 2024-03-04 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

In his latest post on X, the YouTube megastar said wants to leave frantic, energetic personas in his videos behind. "This past year I've slowed down our videos, focused on storytelling, let scenes breathe, yelled less, more personality, longer videos, etc. The formula for YouTube successMrBeast, whose real name is Jimmy Donaldson, has 242 million subscribers on YouTube, and his numbers are still growing rapidly. In his videos, Donaldson shreds Lamborghinis, gives away massive amounts of cash, and performs ambitious, over-the-top stunts like recreating the Netflix phenomenon "Squid Game." This past year i’ve slowed down our videos, focused on story telling, let scenes breathe, yelled less, more personality, longer videos, etc.

Persons: —, YouTube megastar, Jimmy Donaldson, he's, Donaldson, He's, ince, lew, alkan Organizations: Service, YouTube, Business, uts, ust

☆ MrBeast is asking for trouble by calling his employees 'friends of friends' instead of giving them job titles, HR experts say
▼ + stars: | 2024-02-19 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

Read previewYouTube megastar MrBeast doesn't like traditional job titles. Instead, he prefers to call his employees "friends of friends," or "FOFs." Experts say leaning away from traditional work structures, like disregarding job titles, may give the illusion of an employer providing a better culture, but in reality, these frameworks persist because they are important. "Get job titles defined and what someone's actually in charge of, and everyone will be able to hold each other to account about whether all the wheels are turning neatly." A cautionary taleTravis Lindemoen, the founder and CEO of the recruitment startup Enjoy Mondays, told BI that "friends of friends" set off "alarm bells" for him.

Persons: —, Jason Zavaleta, MrBeast, Jimmy Donaldson, Donaldson, doesn't, Derek Bruce, someone's, Bruce, Travis Lindemoen, YouTubers, David Dobrik's, Dobrik, Jeff Wittek, Wittek, Lindemoen, Troy Guthrie Organizations: Service, Business, YouTube, Time, OSHA, BI Locations: bam

☆ MrBeast doesn't consider himself rich despite making $700 million a year, says his mom looks after his bank accounts
▼ + stars: | 2024-02-16 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +2 min

Despite huge ad revenue and brand deals, he says he isn't wealthy due to his reinvestment strategy. He also doesn't have access to his bank accounts — his mom does. With immense ad revenue and brand deals, Donaldson has the resources to do pretty much anything he could ever want to. Donaldson told the outlet he brings in between $600 and $700 million a year. Every video earns "a couple million" from ads and "a couple million in brand deals," he told Time.

Persons: doesn't, —, Jimmy Donaldson, Donaldson, Elon Musk, isn't, it's Organizations: Service Locations: Africa

☆ MrBeast brings in $700 million a year but says he's not rich: 'I've reinvested everything to the point of stupidity'
▼ + stars: | 2024-02-15 | by ( Nicolas Vega | ) www.cnbc.com time to read: +2 min

The YouTuber — real name Jimmy Donaldson — rakes in hundreds of millions of dollars from his YouTube channel and Feastables food brand. But despite bringing in revenue between $600 million and $700 million each year, Donaldson says he's not rich. His massive channel has 239 million subscribers, and his videos regularly get well over 100 million views. "Each video does a couple million in ad revenue, a couple million in brand deals," he told Time Magazine this week, which noted that brands pay between $2.5 million to $3 million for a shout-out in a video. "I've reinvested everything to the point of—you could claim—stupidity, just believing that we would succeed," he said.

Persons: Jimmy Donaldson, Donaldson, he's, doesn't, it's Organizations: YouTube, Time, New York

☆ MrBeast, the king of YouTube, is setting his sights on the Chinese market
▼ + stars: | 2024-01-24 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +2 min

MrBeast is setting his eyes on the Chinese market. The YouTube megastar uploaded his first video on Chinese video-sharing site Bilibili. On Tuesday, the YouTube sensation, whose real name is Jimmy Donaldson, uploaded his first video on Chinese video-sharing site Bilibili. AdvertisementChinese fans launched Donaldson's Bilibili account last year, Baumel said. The 16-minute video has been viewed over 165 million times and reposted over 56,000 times to date.

Persons: He's, TikTok, —, Jimmy Donaldson, MrBeast, Donaldson, Eyal Baumel, Baumel, Forbes, Bilibili Organizations: YouTube, Service, Bloomberg, Weibo, Business Insider Locations: China

☆ Some X users are convinced Elon Musk rigged the results of a MrBeast ad experiment where he earned $250,000
▼ + stars: | 2024-01-23 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

He tested how much ad revenue one video generated, and after three days, he said it earned $250,000. AdvertisementSome X users are convinced that Elon Musk rigged the results of MrBeast's ad revenue experiment to inflate his earnings to $250,000. "I'm curious how much ad revenue a video on X would make so I'm reuploading this to test it. Will share ad rev next week ❤️ pic.twitter.com/amSSmddFht — MrBeast (@MrBeast) January 15, 2024Donaldson, though pleased with the result, said it was "a bit of a facade." Musk seemed to respond to the claims he rigged the results in an X post on January 20.

Persons: MrBeast, Elon, —, Elon Musk, Jimmy Donaldson, X's, Donaldson, ❤️, Musk, Evan, Kat Lo, Jack Appleby, Rebecca Mardon, Mardon, Chris Kubbernus, Kubbco, TikTok, Kubbernus Organizations: Service, YouTube, Apple, Walmart, Twitter, Mashable, Cardiff University

☆ MrBeast says he'll give 10 people $25,000 — the entirety of the $250,000 he just earned on X
▼ + stars: | 2024-01-23 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +3 min

MrBeast recently conducted an ad revenue experiment on X, where he earned $250,000. AdvertisementYouTube's biggest creator, MrBeast, said he will give away all of the $250,000 he just earned on X. AdvertisementMusk previously stated creators on X earned $5 million in the first rollout of payments. AdvertisementOn January 22, Donaldson revealed he had made over $250,000 on his first X video. Musk seemed to respond to the claims he rigged the results in an X post on January 20.

Persons: MrBeast, —, Jimmy Donaldson, Donaldson, Elon Musk, Andrew Tate, Elon, Musk, X Organizations: Service, YouTube

☆ Mr. Beast posts video to X, receives thousands
▼ + stars: | 2024-01-23 | by ( Clare Duffy | ) edition.cnn.com time to read: +4 min

“MY FIRST X VIDEO MADE OVER $250,000!” MrBeast, whose real name is Jimmy Donaldson, said in a post on the platform. He also shared what appeared to be a screenshot of X’s creator payment screen, showing the post had earned $263,655. But last week, MrBeast decided to test the X ad revenue sharing program by posting one of his old videos, about trying out various expensive cars, to the platform. Following his payment from X, MrBeast said in a post on the platform that he planned to give away the money he earned to “10 random people that repost this and follow me” on X. Progressive media watchdog Media Matters, for example, reported in November that an X user who had praised Adolf Hitler had posted about receiving around $3,000 in payouts from X’s ad revenue sharing program.

Persons: Influencer MrBeast, MrBeast, Jimmy Donaldson, Elon Musk, —, ”, Musk, Logan Paul, Charli, Dan Bongino, he’d, Adolf Hitler Organizations: New, New York CNN, Meta, YouTube, ’, X, Progressive, Media Locations: New York

☆ MrBeast says he made more than $250,000 off his first X video, but he thinks it's 'a bit of a facade'
▼ + stars: | 2024-01-23 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +3 min

AdvertisementMrBeast says he made over a quarter of a million dollars on his first X video, but the YouTube megastar also says the figure is "a bit of a facade." MrBeast, whose real name is Jimmy Donaldson, wrote about the revenue he earned in an X post on Monday. "MY FIRST X VIDEO MADE OVER $250,000!" MY FIRST X VIDEO MADE OVER $250,000! "I'm curious how much ad revenue a video on X would make so I'm reuploading this to test it.

Persons: MrBeast, —, YouTube megastar, Jimmy Donaldson, Donaldson, lon, latform., ake Organizations: YouTube, Service Locations: usk

☆ YouTube star MrBeast makes more than $263,000 in X video, but calls it ‘a bit of a facade’
▼ + stars: | 2024-01-22 | by ( Zach Vallese | ) www.cnbc.com time to read: +3 min

"MY FIRST X VIDEO MADE OVER $250,000!" In the video, Donaldson and his team venture into a variety of automobiles, including flying cars and amphibian cars. X launched its Creator Revenue Share program last year, offering creators a share of the ad revenue made from their posts. Musk welcomed his video to X with a quote post that read, "First MrBeast video posted directly on X!" While his reported revenue from his debut X video looks like a big number, it's not a lot for MrBeast.

Persons: Jimmy Donaldson, Donaldson, Jay Leno, X, Elon Musk, Tucker Carlson, Don Lemon, Tulsi Gabbard, Musk, Linda Yaccarino, wouldn't, it's Organizations: Nickelodeon, Microsoft Theater, YouTube, Twitter, Forbes, Amazon Locations: Los Angeles, Puck

☆ Elon Musk and MrBeast have a complicated friendship — and it may be beginning to turn sour
▼ + stars: | 2024-01-14 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +1 min

The world's richest man and YouTube's biggest star have a long-standing friendship. Elon Musk and Jimmy Donaldson, AKA MrBeast, have quipped back and forth on social media for years. AdvertisementElon Musk and YouTube's biggest star, MrBeast, have had a long-standing friendship based on back-and-forth quips on social media. But their relationship may be beginning to sour, judging by Musk's notorious dislike for his critics. AdvertisementSo it's no surprise he and the world's richest man hit it off.

Persons: Elon Musk, Jimmy Donaldson, Donaldson, —, Elon, Musk's, MrBeast Organizations: Service, YouTube, Twitter

☆ Elon Musk says 'rewards will increase significantly' for creators after YouTube star MrBeast rejected an offer to post his videos on X
▼ + stars: | 2024-01-11 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +3 min

Elon Musk appeared to respond to MrBeast blowing off his entreaties to put his videos on X.Musk said "creator rewards will increase significantly" in 2024. Musk made the announcement on Tuesday, after a recent exchange in which MrBeast said X didn't pay enough to justify putting videos there. AdvertisementMusk's tweet came two weeks after MrBeast, one of YouTube's top creators, with 229 million subscribers, rejected Musk's offer to post videos on X. AdvertisementIn an exchange with Donaldson in October 2022, Musk promised "higher compensation for creators" than on YouTube, but Donaldson was skeptical. In August, Olajide Olatunji, better known as KSI, told his fellow YouTuber Logan Paul on his podcast, "Impaulsive," that he didn't think X "paid that much."

Persons: Elon Musk, Musk, —, could've, MrBeast, X, Jimmy Donaldson, Donaldson, He's, I'd, Olajide, YouTuber Logan Paul, he'd, Paul Organizations: Service, YouTube, Twitter

☆ Former staffers of MrBeast explain what it's like to work for the top YouTuber, from crashing trains to go-karting in Japan
▼ + stars: | 2023-11-28 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Her manager explained that their next video would entail filming retired trains from the Great Smoky Mountains Railroad crashing into brick walls. Insider spoke with 17 current and former employees of top YouTube stars, five of whom had worked for MrBeast. They described days filled with unimaginable stunts, inconsistent work hours, and varying salaries. Many of his employees work on site to participate in video production. The employees Insider spoke with said working at MrBeast meant pushing the boundaries of what a YouTube video could achieve.

Persons: Britt Carter, Carter, Jimmy Donaldson, —, Donaldson, Marc Kaplan Organizations: Business, YouTube, Lamborghini, Research, Oxford Economics, Forbes, MrBeast, Washington Post Locations: Greenville , North Carolina, Smoky, Greenville, Tokyo, Japan

☆ What's it like to work for MrBeast, the biggest YouTuber in the world, according to 5 former staffers
▼ + stars: | 2023-11-24 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Insider spoke with 17 current and former employees of top YouTube stars, five of whom had worked for MrBeast. They described days filled with unimaginable stunts, inconsistent work hours, and varying salaries. Many of his employees work on site to participate in video production. But others, like Carter, found themselves staying at work much longer than 40 hours per week. The employees Insider spoke with said working at MrBeast meant pushing the boundaries of what a YouTube video could achieve.

☆ MrBeast: American YouTuber builds 100 wells in Africa, attracting praise – and some criticism
▼ + stars: | 2023-11-06 | by ( Manav Tanneeru | Issy Ronald | ) edition.cnn.com time to read: +3 min

CNN —American YouTuber MrBeast’s latest video, in which he says he built 100 wells across Africa, has drawn a complex response online since it was published on Saturday. Some Kenyan activists and journalists said he has spotlighted the failures of the Kenyan government, while MrBeast, whose real name is Jimmy Donaldson, anticipates that he will be “canceled” following the reaction. The new wells will provide clean drinking water for up to 500,000 people in Cameroon, Kenya, Somalia, Uganda and Zimbabwe, Donaldson said, while an accompanying fundraiser to support local water aid organizations had raised more than $300,000 by Monday morning. Donaldson is the most popular individual creator on YouTube, with more than 200 million subscribers. He has become known for his philanthropy, posting videos in which he sponsored 1,000 blind people’s cataract surgery and bought prosthetic limbs for 2,000 amputees.

Persons: MrBeast, Jimmy Donaldson, Donaldson, Boniface Mwangi, Ferdinand Omondi, ”, I’m, Francis Gaitho Organizations: CNN, Kenyan, ” CNN, YouTube Locations: Africa, Cameroon, Kenya, Somalia, Uganda, Zimbabwe

☆ Find me a zebra and you can have the job: What it's like to work for top YouTube stars, according to 17 current and former staffers of creators like MrBeast and Kai Cenat
▼ + stars: | 2023-11-01 | by ( Marta Biino | Amanda Perelli | ) www.businessinsider.com time to read: +10 min

Cenat, who is a top Twitch streamer and YouTube creator with millions of subscribers across multiple platforms, was looking for an assistant. Cenat responded to her message, writing that she could have the job if she could get one task done. There's even a job board dedicated to finding work with a YouTube creator: YT Jobs . The staffers ranged from full-time employees to contractors, and they described days filled with unimaginable stunts, inconsistent work hours, varying salaries, and frequent pivoting. "It's like the old adage of, 'If you love what you do, you never work a day in your life.'"

Persons: Brianna Lewis yearned, Kai Cenat's, Cenat, Lewis, She's, Jimmy Donaldson, Preston Arsement, YT, Britt Carter, Kai Cenat, Brianna Lewis, Carter, Drake, Peter Sanjur, Sanjur, Zi Yuan, Yuan, Jason Russak, YouTuber Jesse Riedel, Russak Organizations: Instagram DMs, YouTube, Research, Oxford Economics Locations: Georgia, Charlotte , North Carolina, Atlanta , Georgia, Greenville , North Carolina, Smoky, Japan, Tokyo

☆ Inside the implosion of dark kitchen startup Kbox Global, another pandemic-era boom beginning to bust
▼ + stars: | 2023-10-23 | by ( Callum Burroughs | ) www.businessinsider.com time to read: +8 min

In 2019, after years of investing in and setting up food and beverage brands internationally, she founded dark-kitchen startup Kbox from London. But two years after this funding, large for an early-stage European startup, Vellani exited the business suddenly, citing health issues. "You're only judged on food quality, but if the chef is doing 10 times the work for same money, then it's a fundamental problem." Both Uber Eats and Deliveroo, after an initial burst of interest, would eventually go on to cut back on virtual brands. In an email comment, Vellani acknowledged her lack of direct technical experience but said she sought to fix this through other C-suite hires.

Persons: Salima Vellani, Uber, Travis Kalanick, Vellani, Butler, CloudKitchens, Kbox, MrBeast Burger, YouTuber MrBeast, Jimmy Donaldson, Influencer Jimmy Donaldson, Burger, Brexit, Vellani didn't, Karim Vellani, Karim, Ben Schultz, Nick Holloway, I've Organizations: Balderton, Hoxton Ventures, Reef Technologies, Lean, Network, United, Advisory Locations: London, Saudi, Revolut, COVID, Kbox, Sydney

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